The Body as BILLBOARD

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Painting logos or etching tattoos on face or skin are the best ways to become live ads for companies. Some even go extremes and get permanent tattoos.


A human billboard is someone who applies and advertisement on his her body. Most commonly, this means holding or wearing a sign of some sort, but also may include wearing advertising as clothing or in some cases, having advertising tattooed on the body.
 
 
 
 
 
I had seen champion boxer Bernard Hopkins enter the ring with a temporary tattoo ad for GoldenPalace.com and thought, ‘If he could do that, then maybe I could do the real thing, Since I wasn’t a champion boxer like he was, I would have to make it a real tattoo ad.
-Billy, Boxer and Body Advertiser


You could earn anywhere from $100 to $5000 based on the size and importance of the tattoo. Billy ht Human Billboard­ – an amateur boxer out of Alaska who is having his dream of being fighter, pays the bills by selling spots on his body for permanent tattoos featuring the logos of corporate sponsors. This new advertising trend is taking Japan by storm. ‘Body advertising’ involves attaching an advert in the form of a sticker or transfer onto different parts of the body to attract attention to the product. Wearers are paid to wearing the adverts, with companies realizing that for those who use social networking sites, the novelty value of drawing attention to yourself or parts of your body through stickers is highly attractive. With adverts on faces or thighs, body advertising has become a talking point in Japan. Ms. Gardner, 50, had shaved her head for an advertising campaign by air New Zealand, which had hired her to display a temporary tattoo with a message “Need A Change? Head down to New Zealand. www.airnewzealand.com.” Ms. Gardner was among 30 of what the airline calls “cranial billboards.” For shaving their heads and displaying the ad copy for two weeks, they either receive a round-trip ticket to New Zealand (worth about $1,200) or $777 in cash. Not a bad deal. Tattoo-related advertising stunts go back to at least 2001, when Golden Palace, an online gambling site, paid the middle-weight boxer Bernard Hopkins to wear a temporary tattoo with its Web Address during a televised bout. Now because of social networking this method of advertising has become more effective than ever before.



FeelUnique.com pay to apply tattoos with the company’s Web address on eyelids and then wink at strangers.

One of the Women registered at Wit has 4,900 friends on Facebook, and on average each member has 330 friends. There’s even one women registered who has 8,000 followers on Twitter. Ads can easily become viral if their friends share those photos. Actually, 20 members put an ad of a futsal stadium for a day, which lead 20 new customers to the stadium. Still it might not be the idea of earning money for everyone but there will be some of you who would say it’s not a big deal if they are getting good money for it. So would you shave your head or get a tattoo on your forehead for that extra cash?





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1 comment:

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